Reach

SMS Campaigns

Send targeted text messages to your attendees directly from Lapso. No third-party tools needed.

What is Reach

Reach is Lapso's native SMS campaign feature. It lets you send text messages directly to your attendees, the people who already bought tickets to your events, without needing to export lists, sign up for a separate tool, or manage contacts manually.

Because your attendee data already lives in Lapso, you can target by event or across multiple events with a single campaign.

Creating a Campaign

To create a new SMS campaign:

1. Navigate to Reach in your organizer dashboard.
2. Click New Campaign.
3. Give the campaign an internal name (visible only to you, not to recipients).
4. Select the target event or events whose attendees you want to message.
5. Write your message and review the character count.
6. Submit the campaign. It sends immediately.

Composing Your Message

The message composer includes a live character counter and segment indicator. Keep these guidelines in mind:

• Standard GSM-7 encoding allows 160 characters per segment. The segment badge turns green for 1 segment, orange for 2, and red for 3. Lapso enforces a maximum of 3 segments per message.
• Special characters (curly quotes, accented letters, emojis) switch to Unicode (UCS-2) encoding, which lowers the per-segment limit to 70 characters. The composer shows a warning when this happens. Switching back to plain ASCII characters restores the 160-character limit.
• Always include the event name so recipients know immediately what the message is about.
• End with a clear call to action: a link, a date, or an instruction.

Recipient Targeting

When you select target events for a campaign, Lapso automatically builds a recipient list from all attendees who:

• Purchased tickets to one of the selected events
• Have opted in to receive SMS messages

The event selector shows the attendee count, date, and location for each event so you can identify the right audience before you commit. If you select multiple events, the recipient list is the union of opted-in attendees across all selected events. A person who attended multiple events receives the message only once.

Opt-in and Opt-out

Attendees provide SMS consent during the Lapso onboarding flow and at checkout. Only attendees who have explicitly opted in receive your campaigns.

If an attendee replies STOP to any of your messages, they are automatically removed from future campaigns. You will see their status reflected in the recipient count on your next campaign.

Campaign Lifecycle

After you submit a campaign, it moves through the following statuses:

Message History and Analytics

The Reach dashboard shows all past campaigns with their status and delivery statistics. You can search by campaign name or filter by event. For each completed campaign you can see:

• Messages sent
• Messages delivered
• Messages that failed to deliver
• Recipients who opted out

Use this data to gauge how well your audience is reachable via SMS and to benchmark future campaigns.

Frequently Asked Questions